Alexi is an expert in strategic planning, with extensive experience working with a diverse range of clients, from small businesses to multinational corporations. He specialises in developing innovative, market-leading strategies across paid, owned, shared, and earned media. His passion lies in partnering with new businesses to create digital marketing strategies that fully leverage the diverse offerings of Google and Facebook ad products, ensuring the best outcomes for clients and their business objectives.
Client-centric planning is at the core of his approach. He prioritises understanding each business's unique needs and makes data-informed recommendations, implemented with the utmost professionalism.
Alexi holds a First-Class Honours Degree in Psychology from the University of Sydney and has a strong passion for identifying the key drivers of consumer behaviour. He leverages behavioural insights to address and solve client communication challenges effectively.